Mar 11 2009
The Four Key Factors for Website Conversion
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Before you start performing split and multivariate testing in order to improve your landing page conversion rate, there are several important factors to keep in mind.
Factor #1: Product Quality
The web can be a risky place to make a purchase. You can’t touch the product and look at it like you can when you’re out shopping at a store.
Nothing will undermine your conversion efforts faster than a crappy product. It’s extremely easy for unsatisfied customers to post scathing reviews on blogs and forums. Having to defend against a product that doesn’t meet expectations is a losing battle.
Understand that all your multivariate… continue reading The Four Key Factors for Website Conversion......
Feb 28 2009
How to Build a Compelling Marketing Communications Folder
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What do you give your prospects after they’ve expressed an interest in your products or services? Most small business owners simply pass out a single sales brochure. It’s much more effective to present a complete folder of information that works to further build trust and confidence. This article discusses the inserts I recommend you include in your marketing folder.
Insert #1: The Compelling Story
Every small business owner should be able to continue reading How to Build a Compelling Marketing Communications Folder......
Feb 14 2009
Advice On Hiring Marketing Counsel
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I worked many years for the two largest ad agencies in the world, J. Walter Thompson Company and Campbell-Ewald Advertising (Managing Director) and also owned a small AAAA agency for 12 years. After managing both the clients and employees at the same time, I came to realize that one-on-one efforts with my clients were the most productive and successful for them and the most enjoyable for me. I also found that any company looking for marketing help and thinking of hiring any agency, basically should consider carefully their other choice, a one-man shop totally dedicated to them. So I opened… continue reading Advice On Hiring Marketing Counsel ......
